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Kankai: A Brand Story for the World

Bringing Japanese tradition to the world.
Building on international initiatives and recognition, Kankai offers a unique cultural experience.

The Global Value of Japanese Culture

Following its presentation at the United Nations Headquarters and international recognition, we hope Kankai will reach a wider global audience—
not only as sake, but as an expression of Japanese aesthetics, spirit, and craftsmanship.

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Sharing Japanese Culture with the World

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Following its presentation at the United Nations Headquarters in New York and the Global Business Excellent Award,
we hope Kankai will serve not merely as a product, but as an ambassador of Japanese culture.

Kankai as Japanese Culture

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Mizuhiki, decorative cords, washi paper, camellias, and the tiger—

each embodies the aesthetics, prayers, bonds, and quiet strength cherished in Japanese culture.

Global recognition is not the goal, but a starting point for carrying Japanese culture into the future and sharing it with the world.

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Global Connection

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Cultural Meaning

Legacy for the Future

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- Kankai Activities & Awards -

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1. Confirmed Sake Toast at
​ UN Headquarters, New York

Japanese beauty and spirit, expressed in every glass.
Kankai will be served as a celebratory sake, sharing Japanese culture at a gathering of people from around the world.

 

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2. Global Business ​Excellent Award 

Award-Winning Product

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Bringing Japanese beauty and spirit to the world.
Kankai blends Japanese tradition with contemporary aesthetics.
Winner of the Global Business Excellent Award.

- Japanese Culture Behind the Kankai Brand -

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Culture Rooted in Japanese History

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Made from rice, water, and koji, sake represents a brewing tradition passed down for over a thousand years.
Rooted in prayer and celebration, it continues to reflect Japanese aesthetics today.

The History of Sake

The History of Decorative Cords

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Decorative cords are a traditional Japanese art that expresses wishes through the act of tying.
They embody both beauty and meaning.

The History of Mizuhiki

Mizuhiki is a uniquely Japanese tradition that connects people, wishes, and meaningful bonds through gifts.
Its knots symbolize celebration and respect.

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The History of Washi

Washi is a traditional Japanese material passed down through generations.
Its delicate texture and strength embody the beauty of Japan.

Camellia & Samurai Culture

With its dignified presence, the camellia has long been associated with samurai aesthetics and resolve.
It symbolizes quiet strength and dignity.

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Bringing Japanese beauty and spirit into the future—and to the world.

People grow. Companies learn. AI connects the two.

Go to the Contact Form.

ASSB AI OS ロゴ

ASSB HOPE Co., Ltd. 

AI・DX × Japanese Tradition

価値は、設計できる。

Value can be designed.

Microsoft AI Cloud Partner Program Partner

株式会社ASSB HOPE(アスビー・ホープ)
東京都新宿区上落合3-8-25-904

TEL  :03-5937-4177
Maile:contact@assb-hope-sp.com

© 2026 ASSB HOPE Co., Ltd.

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